The anti-counterfeit campaign of the UK-based Karen Millen has succeeded in removing over 38,000 URLs from search engine result pages as well as over 23,000 products listings from online marketplaces. It’s international anti-counterfeit campaign that claims to have stopped the sale of over £ 2.6 million worth of fake garments using the brand’s name. Over half a million pounds worth of counterfeit products have been delisted from eBay alone and has worked closely with online marketplaces others like Amazon, Taobao and Alibaba, as well as other retailers and also targeted parts of the supply chain, such as the factories manufacturing imitations.
The company’s legal counsel James Corlett said, “As a leading global fashion brand, Karen Millen has inevitably attracted the attention of those wanting to profit through producing cheap imitations. Over the last three years we have invested heavily in brand protection strategies and worked with partners to safeguard the craftsmanship and look associated with the fashion house. To date we have shut down over 2,200 counterfeit sites selling fake products and we are currently in the process of delisting a further 200.”
