Retailers across the globe are providing immersive experiences that enhance brand engagement and loyalty. Zara, for instance, has deployed 120 AR displays in its stores, allowing customers to view catalogue models demonstrating selected loo
Business
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Global denim brands see immense potential in the fast-evolving Indian retail market when the Western market is significantly hit by higher inflation. Thus, brands like Levi’s, Lee, Wrangler are on an expansion mode in the country offering
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Though the overall business scenario is still unpredictable, Ravelheart is geared up for growth with its implementation of printing, finishing and dyeing techniques, the addition of new vendors and fresh look to labels.
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Indian denim brands are working on strategies like maintaining high quality, aggressive marketing, rapid penetration across the country to maximise reach and being more environment-friendly as they aspire for long-term market growth.
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INVIYA® is a leading manufacturer of Spandex and it is the company’s constant endeavour to practise and promote sustainability and achieve zero wastage through research and innovation.
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From established players to emerging mills, one thing that runs common for all the denim manufacturers is the emphasis on product development as despite the cost factor, more products and newer offerings always attract everyone.
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The ‘Advantage India’ scenario is attracting major apparel manufacturing groups both from India as well as the global level to invest big time in the country. Korea’s Youngone, Sri Lanka’s Brandix, India’s Laguna Clothing are a fe
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Manufacturing
Mukesh Bansal, EVP, Marketing, Vardhman Textiles Ltd.: ‘The best years for textiles business are yet to come’
In discussion with Apparel Resources (AR), Mukesh Bansal, EVP, Marketing at Vardhman Textiles Ltd., discusses about the several ups and downs of the industry and the textile industry’s bright future owing to multiple supportive factors.
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Manufacturing
Sagrika Jain, ED, Vardhman Textiles: Managing the company holistically – not only the business part but also the social aspects
In a candid conversation with Apparel Resources (AR), Sagrika Jain, ED, Vardhman Textiles, shares about the company’s exclusive product offerings, marketing and sustainability initiatives and the road to future growth.