E-commerce major Amazon has recently revealed its plans of focusing on digitising micro, small and medium enterprises (MSMEs) in India, and the company’s process of onboarding more sellers and hiring more people is underway.
David Fildes, Director – Investor Relations, Amazon, shared the same during a recent investor call.
He also underlined that the company has launched new features to support these efforts of digitisation.
Currently, while Amazon has already been pitted against Walmart-owned Flipkart in a battle for market leadership in the country, the race seems to have intensified further with the entry of JioMart, a joint venture between Reliance Retail and Jio Platforms.
It must be mentioned here a recent report by Goldman Sachs states that India’s e-commerce business is expected to grow at a CAGR of 27 per cent to reach US $ 99 billion by 2024. The top categories driving the business are expected to be apparel and grocery.