American Eagle Outfitters Inc., an American clothing and accessories retailer, which sees India as a country with a vibrant economy, has inaugurated its debut store in India.
The first exclusive brand outlet (EBO), spread over an area of 2,200 sq. ft, has been inaugurated at Delhi-NCR’s biggest mall, DLF Mall of India, Noida. The brand has planned to add at least 13 more stores to the country by the end of fiscal 2018-19.
The fashion retailer last year signed a license agreement with Aditya Birla Fashion and Retail Limited (ABFRL), a retail venture of Indian conglomerate Aditya Birla Group, to launch its standalone stores in India.
India being home to largest youth population in the world offers great business opportunities to international brands. Global brands such M&S, H&M, GAP and Zara have been eyeing expansion in India in order to generate huge business profits.
Currently, American Eagle Outfitters operates more than 1,000 American Eagle Outfitters and Aerie stores in the US, Canada, Mexico, China and Hong Kong. The brand is also available in over 190 international locations operated by licensees in 24 countries.