Bata’s flagship athleisure brand, Power, has teamed up with Indian wrestler Nisha Dahiya to support her at the Paris Olympic Games by supplying her with training apparel.

In a press release, Deepika Deepti, Head of Marketing at Bata India, shared enthusiasm for Nisha as she competes in the Paris Olympics. “Her drive of resilience and inner strength truly symbolises the spirit of Power by Bata. Our goal is to inspire empowerment across India, pushed by inner strength and available technology. We strive to foster self-belief and willpower in every fitness enthusiast. Here’s to Nisha and her pursuit of Olympic success!”

Bata shares, “Power’s partnership with Dahiya aligns with its ‘Stronger Inside’ philosophy. Having overcome injuries and various challenges to reach the Olympics, Dahiya exemplifies the commitment required for success.”

Bata has launched a campaign featuring Dahiya training in attire from the Power Energy Collection and Power Acti-wear range. These lightweight collections are available at Power and Bata stores, and also on Bata’s direct-to-consumer e-commerce site.

“The Olympics have always been a major dream for me, and I’m grateful for this opportunity,” Dahiya shared before heading off to Paris for the games. “I’m determined to make a meaningful impact there.”