With the festive season around the corner, clothing conglomerate Bestseller, which boasts of a phenomenal portfolio of brands like Jack & Jones, Vero Moda, Only and Selected, is introducing India’s first all-encompassing safety measure for retail stores with the campaign ‘Seal of Safety’.
Representing the highest level of safety protocols, ‘Seal of Safety’ will ensure that all brand stores are equipped with breakthrough technology: Coronaguard and UV-C wardrobes.
Bestseller has meticulously laid out the road map for each vertical.
Stores will have the Coronaguard technology that kills 99.9 per cent coronavirus microbes in every corner and surface, keeping the store environment absolutely safe and secure.
Notably, Coronaguard powered by SHYCOCAN has been notified by US FDA under Enforcement Discretion Policy.
For the Product vertical, UV-C Wardrobes have been installed and all clothing items will be sterilised before and after every trial so as to give a safe and holistic shopping experience.
As for People, store personnel have been trained to maintain strict prevention protocols.
“This FY 2020-21, retailers around the globe are faced with a worrying trend of business uncertainties and safety concerns around COVID-19. Thus, we must actively adapt our business strategies. It gives me immense pleasure in announcing that all our brands now have a ‘Seal of Safety’. This means that we are now ready to welcome all our customers for the festive season and ensure the safest possible shopping experience,” says Vineet Gautam, CEO & Country Head, Bestseller India.
Bestseller India currently operates a total of 218 exclusive brand outlets and is present in over 1,109 multi-brand outlets spread throughout India.