Blackberrys Casuale has launched ‘Jackpack’, India’s first packable blazer, in association with renowned cricketer Deepak Chahar.
The blazer intends to revolutionise men’s travel wardrobe as it packs inside its own pouch.
The new product was recently launched by Chahar at the Blackberrys Jaipur store.
A campaign video and photoshoot with Chahar wearing Jackpack is being promoted across all online brand channels. The launch also saw the presence of Ramesh Kaushik, VP Marketing, Blackberrys, and Sangeet Kishore, Brand Head – Blackberrys Casuale.
Jackpack is weaved with innovative yarn that keeps the garment totally wrinkle-resistant and easy to carry, thereby uniting fashion with flexibility. This latest offering brings forward Blackberrys’ penchant for innovation and unique vision, to create garments that are stylish and perfect for today’s generation.
Jackpack swiftly transforms a look from business to casual, without the task of carrying extra luggage.
Talking about the new collection, Sangeet Kishore said “Travelling is an important part of today’s life backed by an inherent need to look good. However, it is difficult to carry multiple garments for every occasion. To successfully manage these responsibilities, you need apparel that is not only multi-functional and swiftly transforms your look from work to leisure, but is also light-weight and easier to carry. This promoted us to innovate and create JackPack India’s first wrinkle-resistant packable blazer that packs inside its own pouch.”
Talking about Blackberrys Casuale’s association with Deepak Chahar, he further added “We are delighted to be associated with Chahar. His personality perfectly complements and represents the spirit of Jack Pack, which is versatility, durability and resiliency.”
Priced at Rs. 7995/-, Jackpack is available at Blackberrys exclusive doors, select large format stores and modules across India.