Even as the world is gripped under the pandemic caused by COVID-19, India is getting ready to celebrate its 74th Independence Day.
On the same lines, leading menswear brand Blackberrys has launched its all new campaign #UnitedWeRise.
The latest campaign is in sync with the brand’s philosophy of ‘Keep Rising’ and motivates the people to fight the obstacle of coronavirus with strong will and unity.
The menswear brand is emphasising on the patriotism fervour with this special campaign and is encouraging people to share their fighter spirit to sail through the current crisis and to embrace this new normal with enthusiasm.
#UnitedWeRise also celebrates the noteworthy contribution of people from different walks of life.
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United we celebrate freedom. United we combat obstacles. #UnitedWeRise Let’s help the #CoronaWarriors who are fighting to free the country from the current scenario. When you buy a T-shirt and a Tech Shield Mask Set, we donate PPE kits to Sakshi NGO for the heroes on your behalf. Buy online on www.blackberrys.com or visit your nearest Blackberrys Store. #KeepRising . . . . #Blackberrys #Blackberrysmenswear #fashion #apparel #retail #firebird #Menswear #outletn #business
Blackberrys has been a firm supporter of ‘Make in India’ and ‘Vocal for Local’ initiatives, and is also promoting its exquisite range of home-made masks.
The campaign is also calling on the customers to be part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working during the COVID-19.
Notably, Blackberrys will donate PPE kits to an NGO for the frontline warriors, on purchase of limited edition I-Day tech shield mask and T-shirt at the brand’s physical as well as online stores.
Blackberrys is promoting the campaign across all its social media channels through a series of posts and videos.