Bonjour, a prominent socks brand, is targeting revenue growth to US $ 20.69 million in FY ’25, up from US $ 16.91 million in FY ’24. The brand aims to increase its share in the mid-premium segment of the socks market from 22 per cent to 30 per cent over the next two years.
To meet rising demand, Bonjour plans to double its production capacity within the next two to three years. Currently, the company operates through 17,000 retail touchpoints across India, the US, the Gulf, and Europe. Notably, it sustainably produces 95 per cent of its raw materials in-house.
Founded in 1988, Bonjour began as a small socks manufacturing unit in a rented factory in Delhi. The brand opened its first exclusive brand outlet (EBO) in 2008 and now runs 16 EBOs across Delhi-NCR, Dehradun, and Ambala. Additionally, it works with over 180 distributors nationwide to expand its reach.
Bonjour’s strategic focus on sustainability, market share growth, and operational expansion reflects its commitment to enhancing its market position while catering to a broader audience.
