Canadian lingerie retailer La Vie En Rose has made its entry into Bengaluru with the opening of its latest store, according to reports. This marks the brand’s second store in India, offering an exquisite range of sleepwear, lingerie, and swimwear tailored for women aged 25-45 years.
La Vie En Rose initiated its Indian venture in July 2023 through a partnership with the fashion and lifestyle retail conglomerate, Apparel Group India. The brand’s maiden store in the country was launched at DLF Mall of India in Noida, Delhi NCR. Focusing on omnichannel retailing, the brand provides Indian customers the convenience of making purchases through its official website and popular e-commerce platforms like Ajio, TataCLiQ, Myntra, and Nykaa Fashion.
Headquartered in Montréal, the company manages a network of more than 230 stores across 125 cities in Canada. Since 2004, La Vie En Rose has expanded internationally, opening over 400 stores in 20 countries, as stated on its official website.
In addition to La Vie En Rose, the UAE-based Apparel Group markets a diverse portfolio of over 80 brands in India, including global names such as Aldo, Tim Hortons, Tommy Hilfiger, Nine West, it Spring, Charles & Keith, Inglot, La Senza, R&B Fashion, and Victoria’s Secret.