Flexnest, one of India’s top D2C fitness equipment brands with a user base of over 70,000 people, has entered the athleisure clothing market with the introduction of its new collection of workout clothes made out of ‘SuperFlex’ fabric which feels like second skin.  The new products are intended to assist women who want to feel more relaxed and at ease during training and workout sessions.

The initial portfolio of active workout clothing offers its female customers a premium selection of leggings, sports bras, capris and vests. The unique athleisure clothing is available in all sizes ranging from XS, S, M and L to XL in three popular colours – black, green and blue – with a price range between Rs. 1299 to Rs. 1999.

Rhea Singh Anand, Co-founder of Flexnest, said, “After the phenomenal response as a fitness brand since our inception two years ago, we now want to focus on growing further with the launch of our activewear. The size of the segment is over Rs. 54,000 crore and growing rapidly and we are all set to enter the category and provide the Indian consumers an unmatched product offering.”

With the rise in health consciousness and changing lifestyles, people are now looking for clothing that is both stylish and comfortable. And athleisure fits the bill perfectly being the fastest-growing category with 15-20 per cent Y-o-Y not only in urban cities but also in the Tier-2 and Tier-3 regions.With more people working out and participating in fitness activities, there is a greater demand for workout clothing that can also be worn as casualwear and hence the portfolio expansion seems like a positive move for the brand.

An ardent innovator with fitness, technology and content at its core, Flexnest aspires to reinvent the fitness industry in India.