Designer Kanika Goyal has unveiled a new website and e-commerce store for her womenswear and accessories brand – Kanika Goyal Label.
The new web address is www.kglabel.com.
While the brand already had an e-store launched in 2015, it ran only till 2017. And it was only recently, in the wake of the coronavirus pandemic, that the designer felt the need to go digital again, given the country’s evolving retail landscape.
“Having a website is super helpful during such times, as we are able to stay connected to our customers and get direct sales,” stated the Founder of the brand, Kanika Goyal.
The website launched with the designer’s Spring/Summer 2020 collection, Autumn/Winter 2019 collection, accessories line and a special section offering the label’s signature denim jackets, skirts and blouses.
The latest addition to the accessories section, as per the demand of the current times, is a new line of face masks featuring humorous slogans and illustrations.