by Apparel Resources News-Desk
26-June-2019 | 2 mins read
Indian high-end clothing rental start-up, The Stylease, aims to multiply its business operations through an investment of around Rs. 1 crore in its rental enterprise.
The expansion initiative is targeted to achieve a growth of 25 per cent this year. The Stylease provides luxury designerwear by more than 100 brands including the likes of Sabyasachi Mukherjee, Anju Modi, Manish Malhotra, Mahima Mahajan, Ridhi Mehra and many more.
Apart from covering the Indian couture designers, The Stylease also deals in delivering international westernwear brands like Ralph Lauren and Hugo Boss to the customer base in India comprising male and female audience aged above 25.
The rental endeavour seeks to defy the stigma around rental fashion, especially for the younger generation enthusiastic for fashion trends but limited by financial restraints.
Founded by Jheal Shah in 2016, The Stylease extends its operations with its initial investment of just Rs. 30 lakh. The business’ revenue for the 2019 financial year equalled Rs. 10 lakh with a customer base of 2,000 and about 5,000 website visits a month.
The rental business operates with a network of designers, dry cleaners and logistics companies catering to the task of redesigning clothes as per the trend requirements, fitted for the customer and to be delivered across the country.
The delivery destinations range from metro cities to Tier III locations and are also inclusive of customers of remote rural areas to get their rental outfits fitted by the local tailors.
The Stylease currently operates majorly on social media and has minimal offline marketing existence through tie-up with other brands and also runs AdWords campaigns.
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