by Apparel Resources News-Desk
11-July-2019 | 1 min read
Luxury couture designer, Ridhi Mehra plans to launch her first flagship store in New Delhi’s Seven Style Mile in Mehrauli to serve the Delhi audience with here exquisite collections.
The designer flagship store will be located inside the luxury fashion mall ‘The Kila’ which also houses other premium Indian luxury brands including Amit Aggarwal, Nikasha, Namrata Joshipura and Am:pm.
The store inauguration will be accompanied by the release of label’s upcoming collection ‘Pearl’.
The collection will feature exclusive luxe pieces like embellished saris and gowns for the approaching wedding and festive season in varying shades of ivory, beige, blue and pink.
And what’s more! The collection will also don Anarkalis, saris and lehengas with jacket-style blouses framing the much-loved ethnic fashion trends.
Back in 2012, Ridhi Mehra had launched her premium couture brand. In just 6 years, the brand received the FICCI YFLO High Flyers Award (in 2018) confirming its excellency in the fashion design industry.
Ridhi’s inspiration is a juxtaposition of vintage European aestheticism and her Indian heritage and cultural opulence to create a collection endowed with luxury and elegance.
The collections of the designer label are currently available at the e-commerce store as well as many multi-brand stores in e-commerce cities.
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