Indian sustainable fashion brand Doodlage is the latest to step up to contribute towards the coronavirus crisis in India.
The fashion label will be offering free face masks along with its upcycled garments ordered by customers on its e-commerce store.
The face masks will be created utilising leftover fabric scraps from Doodlage’s latest men’s, women’s, and accessories’ collection, which the brand has launched online.
“Drop us a remark on your orders to get yourself a matching face mask on all freshly up-cycled and recycled styles, it’s on us,” Doodlage announced via its Facebook page. “The fashion industry will have to come up with innovative ideas to adjust to the changing consumer behaviour, to survive and encourage people to invest,” Kriti Tula, Co-founder of Doodlage said.