Seraphine, London-based international maternity fashion label, has reportedly inked a master franchise agreement with Kay Kay Clothing LLP, to make its India debut a reality. The brand currently operates its stores in cities like London, Paris, New York, Dubai and Hong Kong across the globe.
The apparel brand has plans to open around 10 company-owned and sub-franchised outlets in the next three years in the India fashion retail market. Seraphine will open its first store in the Indian capital city New Delhi this August which will be followed by more store openings in Mumbai and Bengaluru.
Seraphine products in India will be priced in range of Rs. 1,500 to Rs. 15,000. The retailer is yet to announce location for the proposed store in New Delhi.
The brand, which claims Duchess of Cambridge Kate Middleton as its loyal customer, is also mulling to capture markets in Tier II cities of India through sub-franchise agreement, informed Kay Kay Clothing LLP Director Rajat Kapoor.
In addition to brick and mortar stores in India, Seraphine is also planning to serve customers in far flung areas by selling its products through its own website and other e-commerce marketplaces.
However, the global website of Seraphine is already getting orders from India. So starting off its own Indian website is likely to garner good response from the country’s customers.
Markedly, the brand is known for offering a wide range of comfortable maternity wear and chic options for pregnant women. Its nursing clothes collection ensures that the style continues well after baby is born.
It has been observed that maternity wear market in India has gradually gained pace as expecting mothers have started accepting maternity wear as a basic need.
With the trend of maternity fashion catching on fast in India, various manufacturing companies have started offering a special collection of maternity wear in their product portfolio for the newbie mothers.
Now, it’s up to Seraphine how it prepares itself to establish among the already active maternity wear providers in India like FirstCry.