FabAlley, the online-based fast fashion westernwear retailer, is the latest to join the growing list of brands in the country that are rising up to the occasion of combatting the coronavirus pandemic.
It has launched a new category of protective face masks which it aims to sell via online marketplaces such as Big Basket, Nykaa and Myntra, apart from its own e-commerce website.
As the country moves towards the de-escalation of the nationwide lockdown amidst a rise in the number of COVID-19 cases, masks have become an integral part of our future. Keeping the same in mind, the brand has expanded into manufacturing such essentials.
Combining functionality with fashion, these face masks are reusable, washable and are made in signature FabAlley prints and patterns.
The brand has also pledged to donate 2,000 masks to Vyomini, a social enterprise that is working towards the safety of migrant labourers and slum clusters in Delhi-NCR during the pandemic.
Crafted from soft and breathable fabrics in a variety of colours and prints, these masks are created using strict health and sanitary guidelines. They are made with double and triple-ply fabrics that feature soft elastic earloops and offer comfort fit that ensures long hours wear.
“Face masks have become an essential part of our new reality. As a brand, our design philosophy has always focussed on relevance, amalgamating customers’ needs, with trends and designs. During these uncertain times, masks are not only required as precautionary measures but are also going to become an important aspect of our everyday outfits, be it to work or after, and hence there is no reason you can’t continue to look and feel good while protecting yourself. Our masks combine functionality with fashion in a preppy and stylish way,” said Tanvi Malik &Shivani Poddar, Co-founders of FabAlley told AR in an exclusive statement.
Priced at Rs. 200 for a pack of 2 masks and Rs. 300 for a pack of 3 masks, FabAlley protective masks are available for purchase on grocery store, Big Basket’s website and mobile app, as well as online on the brand’s own website, www.faballey.com, Myntra, and Nykaa Fashion, and will soon be available on other online marketplaces and pharmacies as well.