Fabindia is expanding rapidly throughout the country and has announced the launch of another Experience Centre at Starling Mall in Noida.
Sprawling across approximately 8,096 sq. ft, this store has been designed keeping in mind the multi-dimensional offerings by the brand that extends across a number of categories and services catering to every age group and their distinct needs.
Fabindia’s Experience Centres provide an alternative shopping experience by shifting from transactional exchanges to a more experiential and interactive experience.
By creating a more engaging retail experience, Fabindia aims to have visitors experience the ethos of the brand, not only through the products they purchase but also through an immersive and inclusive experience.
In addition to the brands signature offering across garments, organics, home and personal care, the Experience Centre houses a FabCafé, an Interior Design Studio, Organic Wellness Centre, Alteration Studio and a Kids Zone.
The new format aims at delighting customers by creating unique experiences.
Fabcafe, an Indian Bistro, is an all-day dining concept that focuses on bringing a nutritious and contemporary menu through regionally inspired traditional Indian cuisine.
The Fabindia Experience Centre also includes a designated space for Organic India’s Wellness store. The Wellness Centre promotes healthy conscious living by encouraging customers to interact with trained consultants on various aspects of health, lifestyle and well-being.
Speaking on the occasion, Viney Singh, Managing Director, Fabindia said, “We are delighted to open an Experience Centre in Noida. This format has been very well received and we look forward to making the same holistic experience that extends from Fabcafe to the Fabindia offerings available to our customers in Noida as well.”