AW24 is a pivotal season for Fila as it unveils a new collection that ‘celebrate the brand’s Italian heritage and emphasise its renewed focus on merging beauty and sport performance.’
The Bellissimo campaign and AW24 Casa Fila Collection mark “the beginning of a new era,” signaling the brand’s transformation and redefined image.
Inspired by its heritage, the collection “affirms the brand’s commitment to designing for both style and performance,” reflecting Fila’s belief in finding beauty in balance.
This “elevated assortment” is tailored for the modern club sport athlete, featuring updated versions of Fila classics like the BB1 Polo in performance materials and contemporary tennis looks that blend the label’s “classic design DNA with a modern twist.”
Todd Klein, Global Brand President, stated, “Fila has an incredibly rich 113-year history in sport, driven by an unwavering focus on creating products and experiences that optimise performance and style. With the rising popularity of tennis, pickleball, and golf, along with the growing appeal of running to new audiences, now is the perfect time for Fila to refresh its brand and product offerings.”
