Flipkart’s Big Saving Days sale 2020, which ended on 10 August, reported Rs. 2,600-2,700 crore in gross merchandise value (GMV).
The five-day sale kicked off last week on 6 August.
Given the current fear of stepping out caused by the coronavirus pandemic, a huge number of people were more than happy to take the online route to shop, leading to impressive sales results.
As Reliance JioMart, a strong competitor of the Walmart-owned online retailer, has already begun to make its digital presence felt, Flipkart has managed to organise two big sale events (including the recently concluded Big Saving Days sale) in the last 2 months.
Compared to the pre-pandemic volumes, Flipkart posted a “one-and-a-half-time spike across the platform on sale days,” ET quoted a source as saying.
Flipkart’s arch-rival Amazon, which concluded its 2-day Prime Day sale 2020 on 7 August, is estimated to have posted nearly Rs. 3,700 crore in GMV.