Indian e-commerce giant, Walmart-owned Flipkart on Friday shared that it supports more than 6 lakh artisans, weavers and craftsmen across the country through its Samarth programme, which was launched in 2019.
The Bengaluru-based company also stated that it plans to onboard more such sellers to the platform, and has also been running awareness campaigns in order to reach out to potential sellers.
Jagjeet Harode, Business Unit Head – Marketplace at Flipkart, highlighted that the company’s Government partnerships have helped it bring artisans online from the remotest parts of Uttar Pradesh, Bihar, Andhra Pradesh, Punjab, Odisha, Gujarat and Karnataka till now.
Immensely motivated by the success of the initiative, the firm now aims to add more strength to it, he added.
Jagjeet also stressed during his media interaction that the demand across various product categories has evidently increased now and is much stronger than the pre-pandemic phase, and the same is reflecting in Samarth sales.
He further informed that the company has lately noticed two key trends that have witnessed a substantial surge in demand.
While one pertains to household essentials, personal care, food and beverages, the second trend is comfortwear.
While introducing the Samarth programme in the country last year, Flipkart collaborated with five NGOs to help artisans use the online marketplace to sell their products.