India’s leading fashion e-commerce company Myntra has announced its biggest ever ‘Big Fashion Festival’. The festive season’s most awaited shopping carnival for fashion, lifestyle and beauty products is all set to be held from 3 to 10 October.
Early access dates for Myntra Insiders, Myntra’s loyalty programme members, are 1 and 2 October.
The upcoming edition of Big Fashion Festival brings with it the choicest selection from 7,000 brands, offering the largest-ever collection of 10 lakh styles, making it one of the biggest fashion events in the country, this festive season.
In a statement, Myntra informed that the 8-day event offers a one-of-a-kind opportunity for shoppers to pick the latest designs and styles, especially ethnicwear, from popular brands like BIBA, W, Libas Anouk, to revel in festive spirits throughout the year.
Myntra expects over 1.1 million first-time shoppers to shop for their festive needs during the event. This time, more brands than ever before offer the best of popular domestic and international brands – brands that include the likes of Mango, H&M, PUMA, Marks & Spencer, along with a focus on regional festive ensembles, to enable shoppers to ace their celebratory festive looks.
Amar Nagaram, CEO Myntra, said, “The upcoming edition of the Big Fashion Festival is slated to be a never-before festive shopping experience for shoppers across the country, with the largest selection at best value offers. There are many new brands across categories and have put up the best edition of the marquee event, which is the most awaited and sought-after by both shoppers and brands alike. We are delighted to usher in the festive season with the Big Fashion Festival and make this year’s festive shopping the most memorable one for our growing customer base.”
Elevating the shopping experience further, this year, in a first-of-its-kind showcase segment, Myntra is hosting many new brand launches and limited editions of festive designer collections from across categories, under ‘Big Festive Launches’, ahead of the Big Fashion Festival.
Shoppers have been able to wishlist their favourites from the pre-buzz page on the Myntra platform since 21 September. These include an impressive festive collaboration between Pantaloons and popular designer Krishna Mehta, Bollywood diva Shraddha Kapoor’s collaboration with Indya, to create their stylish Autumn festive line…