Slazenger’s products will now be available on both Myntra and Flipkart as India’s leading e-commerce player Flipkart Group joins hand with UK’s sportswear and sports equipment brand Slazenger.
Slazenger, the official supplier of tennis balls to Wimbledon since 1902, is a manufacturer and retailer of athleisure, apparel, footwear, sports equipment and other similar categories.
Notably, Slazenger will retail in the mass and mass premium price segments, catering to shoppers in the active-lifestyle space.
As per reports, the association with Slazenger is a sub-license agreement with Inspire Sports — the licensee of Slazenger IP in India — that has launched the brand here in partnership with the online retailer.
The association with Slazenger is under Flipkart’s House of Brands, which comprises Myntra Fashion Brands and Flipkart Fashion Originals (private labels). Under House of Brands, Flipkart’s fashion platforms collaborate with renowned international brands and help scale their presence in India.
Flipkart and Myntra will focus on retailing the athleisure, golf, swimming, tennis, running and cricket range of apparel and footwear from Slazenger.
Manohar Kamath, CXO and Chief, House of Brands, Flipkart Group, said “The arrival of Slazenger in India is a testament to our commitment to bring the best of international brands for millions of customers and offer them a wider choice in the athleisure and sports segment.”
Slazenger will also invest in sports marketing partnerships and communications in India.