High Street Essentials Pvt. Ltd. (HSE) has launched its first exclusive Indya store in Hyderabad.
The opening of the store at Forum Sujana Mall establishes brand’s strong expansion plans, with this being the fifth store to open in September – bringing its nationwide exclusive brand store count to 22.
With emphasis on new-age silhouettes that incorporate traditional embroideries, prints and motifs, Indya works with focus on creating a new outlook for the ethnic fashion and design by considering the lifestyle and aesthetics of the modern woman.
Apart from a thriving online store, the brand currently has 200+ offline retail touchpoints, including EBOs and large format stores.
Spread across 653 sq.ft., the new store houses an exciting and extensive range of fusion separates – tunics that span from traditional kurtas to new-age draped designs; pants and skirts with classic cuts along with fashion-forward styles with attached sari drapes; and tops, to suit every mood and occasion.
The store is the first since the launch of the brand’s collaborative collection with designer Nikhil Thampi. The line is a stunning amalgamation of Indya’s grandeur and elegance, and Nikhil Thampi’s bold new-age design aesthetic. With painterly motifs, pearl embellishments and fluid silhouettes, this designer edit is all about being effortlessly stylish and stepping out with confidence.
Excited about the launch of Indya Hyderabad, Shivani Poddar & Tanvi Malik, Co-founders, High Street Essentials Pvt. Ltd. said, “Hyderabad has come of age as a fashion destination. The women shoppers of the city have a discerning sense of style and there is now a wider acceptance of global trends. Indya as a brand is centred around interspersing new-age silhouettes with an old-world femininity, aligning perfectly with what our audience in this city is looking for.”