Jockey Woman has launched a 360 degree campaign focusing on the versatility of the various styles of Jockey bras available in the Indian market.
Dubbed #BrasAsVersatileAsIAm, the collection offers styles such as Nursing, Wirefree T-Shirt, Magic-Undercup, Lounge, Sleep, Plus Size Wirefree, Minimizer Wirefree, Everyday and Strapless Multiway bras, for the Indian woman.
Adopting a 360-degree approach, the campaign focuses on highlighting the various facets of a woman and weaves in Jockey’s deep understanding of the category.
Jockey’s strapless Multiway Bra is made using super combed cotton elastane stretch fabric and has a smooth and ultra-grip Gecko elastic band that provides excellent grip.
Priced at Rs. 1,049, the bra features elastic that is silicon free, leaving no rashes or marks on the skin even after prolonged product usage.
One of their bestsellers is the Wire-Free Padded T-Shirt Bra, which is a non-wired and padded bra featuring delicate lace detailing on the cup, with soft and smooth adjustable straps providing the perfect fit.
This style is label free, protecting from itchy-scratchy tags and provides all-day comfort. Priced at Rs. 749, this bra comes in multiple colours and sizes.
“We aim to highlight the various needs of a woman when it comes to intimate wear and Jockey’s extensive range that is curated to meet these versatile needs of a woman. There is a bra for every body type, mood, occasion and through the campaign we seek to educate and engage the audiences about this and that there is no need for a woman to remain boxed and limit her choices. The campaign seeks to celebrate the uniqueness of a woman and how we as a brand are constantly raising the bar and working towards meeting their expectations,” said Karthik Yathindra, Associate Vice-President, Marketing and Product Management, Jockey India.
Tapping on the growing trend for comfort-based loungewear clothing, Jockey has also created an All Day Lounge Bra from its Soft Wonder collection.
Made with the revolutionary bonding technology which ensures no seams, the bra is smooth on the skin and also features double layered moulded cups. This bra is made from micro touch nylon elastane 360-degree stretch fabric that is extremely soft and breathable.
Priced at Rs. 999, this bra comes with removable pads which give ease and comfort while you lounge all day.
Experiencing motherhood is nothing short of a miracle! The bonding with a newborn comes with its own set of stress and challenges, and one of the most common challenges all women face is breastfeeding.
To ease this discomfort for a new mother, Jockey has launched a Nursing Bra from its essence collection, which provides the best of comfort and functionality for a body experiencing changes during childbirth.
This bra is made of soft, non-abrasive super combed cotton elastane stretch fabric and also the cups are made of 100 per cent cotton to provide highest comfort and support.
The bra also comes with soft and smooth adjustable straps that will keep shoulders light and easy.
With newborn babies there is always a lot of fuss while breastfeeding. This bra is front open for quick and easy breastfeeding. It has been thoughtfully constructed where the inner layer holds the bust in place at the time of feeding.
Available in a range of essential colours, the Jockey Woman’s Nursing Bra is priced at Rs. 699.
Another stand out product developed by Jockey Woman is the Plus Size Wire-free Bra, created especially for curvy body shapes.
It features a plush lining and provides full coverage, allowing plus size women to venture out with confidence. Made of super combed cotton elastane stretch fabric with no wires, no padding, the bra also comes with adjustable straps for the perfect fit.
The major USP of this bra is the side shaper panel that can arrest east-west movement and keep breasts in place. Priced at Rs. 699, this bra also comes with broad front fabric straps and wide wings to help support shoulders and back, respectively.
All these products are now available for purchase at jockey.in, as well as at exclusive Jockey brand stores and multi-brand outlets across India.