World-renowned fashion brand Karl Lagerfeld, in association with premium Indian brand Cover Story, is all set to enter India very soon.
A limited-edition collection is being sold in some of the selected Future Group outlets of Pune, Hyderabad and Ahmedabad.
Citing the collections as global, Manjula Tiwari, CEO, Future Style Lab, reportedly said, “The idea is to introduce the best of international fashion to India, but tailored for the Indian customer, whether it is in shape, colour or even fabrics that work for our weather.”
She said that it was while scaling the operations for Future Style Lab, she understood there were ample opportunities for international quality fashion. “That’s when we conceived Cover Story to occupy the premium end of the Indian market,” said the CEO.
Manjula added “There has been no attempt to play around with the House of Karl Lagerfeld’s DNA, which ensures that the clothes look like they have been bought in any world city in Europe or in London. Even someone in Pune or Ahmedabad should be able to access global fashion without actually having to travel to say, London, to buy a Karl Lagerfeld.”