Kenneth Cole, the German fashion label, is now in India.
The fashion house, through Brandzstorm India Marketing, has opened its maiden flagship outlet at Infinity Mall, Malad in Mumbai.
The new store, spread over an area of 1,200 square feet, offers seamless assortment of lifestyle products, interactive decor, minimalistic design and vibrant interiors.
Happy over the launch of the store in India, Ujjval Saraf, MD, Brandzstorm India Marketing Pvt. Ltd., said “We are excited to launch the maiden flagship Kenneth Cole store in India at the upscale neighbourhood in Malad Mumbai. For over 30 years, Kenneth Cole brand has defined the standard of global fashion with its distinctive New York style and classic designs.”
Ujjval added “We are delighted to bring the brand to Indian customers and believe that there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof.”
The store will sell the best of apparels for men and women, in addition to housing footwear, accessories and perfumes among others.
The products will be priced in the range from Rs. 3,000 to Rs. 20,000.
Meanwhile, Brandzstorm India plans to open 10 flagship Kenneth Cole stores in the country in next 3 years.