Japanese retail company Miniso announced its partnership with Amazon and started selling on the platform with the onset of Great Indian Festival.
The partnership will make the range of Miniso products accessible to customers across the country.
The Great Indian Festival started at midnight on 29 September and will go on until 11:59 pm on 4 October. However, Prime members got exclusive early access starting 12 noon on 28 September.
Keeping in mind the festive season, Miniso aims to reach the masses with its competitively priced products, apt for an Indian lifestyle. The retailer started with products under the kitchen, home and beauty categories on Amazon.in.
Siddharth Venkataraman, CEO, Achhacart, which takes care of Miniso sales in India, said, “Amazon.in is a household name today and is the destination of choice for customers across the country. This festive season, customers would be able to buy all their favourite Miniso products online with the customer experience assurance of Amazon.”
He also said “Achhacart is working closely with Amazon India to get our entire selection online. We are committed to creating the best shopping experience for our consumers online as we do offline.”
Commenting on the partnership, Shalini Puchalapalli, Director – Category Management, Amazon India, said, “We are excited to partner with Miniso and offer customers a wide range of selection on Amazon.in. It is a loved brand in the offline space known for providing affordable & unique selection. During the Great Indian Festival, customers can look forward to a wide selection of products from the best brands on Amazon.in.”
Miniso’s popular products include towels, brushes, concealers, power banks, storage boxes among others. The products are smartly designed keeping in mind the taste and preferences of middle-class Indians.
The USP of Miniso is its low-priced products that come in the Rs.190 to Rs. 790 range.