Targeting millennials and thriving on consumerism in India: An overview of Raymond’s retail strategy

by Apparel Resources

05-October-2018  |  12 mins read

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In conversation with Mr. Mohit Dhanjal, Director (Retail), Raymond, as he tells us about India’s growing retail story, how ecommerce has increased consumers’ hunger for more, and the moves brand is making to target millennials. Here’s the present-day story of Raymond- The complete man.

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