Leading clothing and fashion brand from the house of Credo Brands Marketing Pvt. Ltd., Mufti has added another feather to its cap by winning the Customer Loyalty Initiative of the Year Award at the recently held 8th edition of the Indian Retail Awards 2019.
The accolade cements Mufti’s position in the market and is testament to the brand ethos that strives to provide an alternative choice which is young, casual yet comfortable.
The gala event saw eminent leaders from the retail sector being felicitated for their excellence in the respective fields.
Mufti’s loyalty program ‘MuftiSphere’, which was launched in 2014, originated with the idea of creating a separate ‘sphere’ exclusively for the customers. This was aimed at giving the consumers an enhanced shopping experience and making them a part of the exclusive Mufti Community.
Kamal Khushlani, Founder and Managing Director, Mufti, said “We are extremely proud to have won such a prestigious award which recognises our excellence towards maintaining utmost customer loyalty. With the consumer being at the core of our strategies, we at Mufti have been able to cater to the customers’ needs through our products as well as the loyalty program ‘MuftiSphere’. By doing so, we have hereby gained their binding trust, which has resulted in them converting into cult followers.”
Organised by Franchise India, the 8th Indian Retail & e-Retail Congress & Awards 2019 recognised and acknowledged the entrepreneurial excellence in the field/sectors of Retail and e-Retail. The objective of the Awards is to laud and commemorate retailers who are bridging the gap between operational reality and consumer expectations with great retailing practices.
Mufti currently retails through 280 exclusive brand outlets, 1,200+ multi-brand outlets, 100+ large format stores like Shoppers Stop and Central, and is also present on all major e-commerce portals including their own website www.muftijeans.in.