Musclemind is launching a new category in the apparel industry called “Activeleisure,” designed to bridge the gap between performance-driven activewear and lifestyle-focused athleisure. This debut collection introduces the world’s first premium activeleisure products, tailored to fit the dynamic needs of individuals with active lifestyles.
Founded by Bharat Gupta, a fourth-generation promoter of a leading renewable company and a fitness enthusiast, Musclemind aims to fill a gap in the Indian market for innovative apparel suited to modern, busy lives. The brand’s philosophy embraces both physical activity and everyday challenges, offering products that combine performance, style, and innovation. Musclemind’s collection features advanced technology and high-quality craftsmanship, targeting individuals seeking a seamless blend of active functionality and everyday comfort.
With a keen focus on innovation, Musclemind uses its proprietary advanced technologies to bolster the functionality of its products. MotionMax® enhances performance with advanced stretchability, posture assistance, and moisture-wicking properties; SeasonSense® adapts to changing thermal conditions for optimal comfort in various environments; ProProtect® offers comprehensive protection, including UV resistance, anti-bacterial properties, and odour control, and AeroFlux® provides superior air ventilation and moisture control for all-day comfort.
Bharat Gupta, Founder and CEO of Musclemind, stated, “Our mission is to establish the activeleisure category with innovative products that blend functionality, style, and comfort. We have invested significant time in research and development to create products like the Reformist Compression Tee and Power Leggings. With a vision to inspire movement and wellness globally, Musclemind aims to transform the activewear industry.”
The Musclemind collection will be available on its official website and select e-commerce platforms, with prices starting from Rs. 2,600.
