India’s leading platform for fashion brands Myntra has announced the launch of five international high fashion labels, namely, NA-KD, Miss Poem, OXXO, I Saw It First and LC Waikiki.
One of the labels, the design-oriented Miss Poem from Turkey, boasts of a ‘young vision’ for fashion and features products for the quirky and fashionable Gen Z audience. With over 120 stores globally, the label features the best of stylish dresses, printed tops and quirky T-shirts on Myntra.
Another popular Turkish label, OXXO, creates unique and sustainable fashion for girls and women in the age groups of 16 to 45. The categories on Myntra from this label feature basic tops, casual bottoms, well-fitted denims and flowy dresses, making it a favourite amongst shoppers seeking fresh and trendy fashion.
The Manchester-based label, I Saw It First, offers edgy high-fashion looks that include body con dresses, printed cropped tops and flowy skirts.
The Swedish high fashion label, NA-KD, is another exemplary addition to the collection of international brands on Myntra, with its motto of re-inventing sustainable fashion for next-gen shoppers being a favourite amongst conscious consumers.
LC Waikiki, originating from Turkey and available in 50 countries, presently caters to kids. The label is a recognised leader in the ready-to-wear industry, with over 1,000 stores present globally.
Jayanti Ganguly, Business Head – International Brands and Marketplace, Myntra said, “Our core expertise lies in the sphere of understanding the evolving fashion needs and preferences of shoppers, pushing us to explore, innovate and democratise fashion. With sharp price points, trend-first styles and global appeal, the addition of high fashion labels provides ample opportunity to cater to our base of shoppers, especially the Gen-Z cohort, on the platform that is seeking fresh styles.”