Nykaa Fashion, the fashion and lifestyle platform, has introduced its new GenZ-focused label called MIXT. The label will be added to Nykaa Fashion’s portfolio of brands.
Offering modern apparel options inspired by streetwear, which include bodysuits, corsets, jumpsuits, jackets, cardigans and footwear, the label will join over 1600 brands and over 5.1 million SKUs that are under the purview of Nykaa Fashion and cater to five consumer segments namely women, men, kids, luxe and home.
“With MIXT, we are excited to present a label that is fashion-forward and offers a form of expression through personal style. In a world where we’re always looking out for the coolest new things, MIXT comes through and calls a truce with all the gram trends and gives the customer a piece of everything,” said Sumant Kasliwal, Brand Head of MIXT.
A press release by the company stated that MIXT is born of the desire to encourage self-expression.
Nykaa was founded in 2012 by Falguni Nayar, as a Mumbai-based retail company. It sells beauty, wellness and fashion products across websites, mobile apps and over 100 offline stores.
Launched in 2018, Nykaa Fashion primarily focuses on fashion and lifestyle products and has built a portfolio of brands including Nykd by Nykaa, Gajra Gang, Pipa Bella, Twenty Dresses, Likha, RSVP, KICA, IYKYK and Gloot.