The paradigm of emerging markets: Retail evolution in the Indian hinterland

by Tanya Krishna

28-March-2019  |  17 mins read

Around 35-40 per cent of growth at Madame comes from Tier-2 and beyond areas

According to Census 2011, India has a huge population living in the rural areas, counting to around 68.84 per cent, and this explains the kind of impact it has on the Indian economy. The current times and the fashion conglomerates in the country has understood the potential of these areas and are aggressively expanding its reach into Tier-2 and Tier-3 towns of the country for bigger horizon and better revenue generation.

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