by Apparel Resources News-Desk
09-January-2019 | 1 min read
Peter England has teamed up with the Indian premier league (IPL) team Chennai Super Kings (CSK) for its new wedding collection.
The brand is tapping the wedding market, especially the Southern region, with its new collection ahead of the upcoming wedding season. Similarly, the menswear brand is banking on the popularity of CSK cricketers to drive its sales in the region.
The new ad campaign features the CSK team members like Mahendra Singh Dhoni, Shane Watson, Dwayne Bravo and Murali Vijay in the wedding attire.
The new collection features suits and blazers and will be available across stores in all major cities.
The light-hearted television commercial shows Dhoni dressed in the Peter England wedding suit, leading the others to believe it is he who is getting married.
Earlier, Peter England and CSK partnered for the launch of an exclusive range of merchandise, which included T-shirts and accessories. The brand was listed in the top five most-trusted brands in the apparel category for seven consecutive years.