In a first-of-its-kind move, The Phoenix Mills Ltd. has launched a Virtual Personal Shopping Programme, in an effort to provide its products and services to customers in the wake of the current pandemic situation that has been adversely affecting retail sales.
This initiative links the customer with a personal shopper and allows them to engage in a virtual tour of the stores located within Phoenix malls, and further get product recommendations as per what is in trend and most suited to their personal style.
Available at High Street Phoenix/Palladium and Phoenix Marketcity Mumbai & Pune, this virtual personal shopping service is free of cost for its customers.
The initiative is specially designed to allow shoppers to seek first-hand information and inspiration from style gurus, including wardrobe consultant Namita Alexander, who have to their advantage, the experience of having worked with some of the biggest names in fashion.
Customers have the opportunity to get a ‘pocket-stylist’ along with a personal shopper on the click of a button, all from the comfort of their homes.
Here’s how the virtual personal shopping programme works:
Step 1: A customer goes to the Phoenix Chatbot (on Phoenix’s website) to avail the Personal Shopper service
Step 2: The customer is sent a form and asked to fill in details
Step 3: Details are shared with the stylist & the team
Step 4: The stylist connects with the customer and gives inputs and feedback
Step 5: Once done with the session, the customer is taken on a virtual shopping experience
Step 6: The customer finalises the look along with the stylist and makes the purchase.
Post the purchase, the customer can opt for home delivery or curb side pickup of their package.
Commenting on the new shopping experience, Rajendra Kalkar, President West – Malls, The Phoenix Mills Ltd., said “Along with adherence to Government guidelines, The Phoenix Mills Ltd. has introduced several initiatives to make it easy for customers to shop safely in the ‘new normal’. The Virtual Personal Shopping Programme along with other initiatives – such as WhatsApp Chatbot, curb side shopping, home delivery – are all geared at making shopping at our malls a safe, convenient and enjoyable experience. These initiatives demonstrate our customer-centricity, wherein we want to extend our unparalleled on-ground experience to online customers.