Playing with Performance: Sportswear’s New Landscape in Indian Retail

by vishakhasomani

25-July-2018  |  12 mins read

The rising popularity of fitness gyms and active lifestyles has created a lucrative market for sportswear brands in India. Riding on the same wave, takes birth a new segment- performance wear where brands like Alcis Sportswear, Turmswear or younger labels like Athlos are moving the needle to more a localised direction.

Content Locked

Fresh content on a daily basis. Choose from over 20,000+ articles with in-depth coverage of all aspects of the textile value chain, including future directions and trending debates.

Share This Article