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Playing with Performance: Sportswear’s New Landscape in Indian Retail

by vishakhasomani

25-July-2018  |  12 mins read

The rising popularity of fitness gyms and active lifestyles has created a lucrative market for sportswear brands in India. Riding on the same wave, takes birth a new segment- performance wear where brands like Alcis Sportswear, Turmswear or younger labels like Athlos are moving the needle to more a localised direction.

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