Pour Femme India is all geared up to tap US $ 10 million turnover target in FY 2020. Started in 2013, Delhi-based apparel brand clocked US $ 2 million in FY 2019 and the aggressive market penetration strategies and the investment coming from stakeholders keep the brands’ owners bullish about the set target which is approximately 5 times more than what it achieved in FY 2019.
“We are overwhelmed with the current flow of the apparel market in India which is giving us all positive vibes for rest of the year. Moreover, we have got some significant funding from a leading private equity firm based out of Delhi which will further give wings to our journey.” – Ravi Mehra, Managing Partner of Pour Femme, told Apparel Resources.
It’s worth mentioning here that Pour Femme, with an idea of ‘Affordable Clothing’, is doing all sort of wonders on the leading Indian e-commerce platforms such as Flipkart, Amazon and Limeroad. Apart from that, the brand gets a great number of traction from its own digital shopping platform as well. One of its SKU’s ‘Pour Femme Check Shirt’ became the brand’s signature product last year whose more than 50,000 pcs selling on e-commerce platforms.
“The brand was started keeping affordable women’s fashion on priority. Besides keeping the cost low, we strictly believe to keep the product quality as high as possible so that the customer gets the product under a reasonable price with the best quality,” adding, “In the coming year, we believe to enter ‘Brick and Mortar’ business model which will enable the brand to communicate with the targeted customers more personally.” – Preeti Mehra, Partner and Co-Founder, Pour Femme
To touch the set target, Pour Femme is also foraying into premium range of western clothing and premium range of Indian ethnicwear as well which will target the millennial whose spending capacity is significant. This way Pour Femme is expanding its footprint pan India keeping all type of customers on its priority.
Pour Femme has also got its registered trademark symbol recently which will bring more trust of customers towards the brand. “Simply put, we are growing better than ever. Our biggest strength is design which we create in-house according to the Indian consumers’ requirements. We know what’s trending and what will trend in upcoming months,” concluded Ruchi Mehra, Partner and Co-Founder, Pour Femme.