Even as the COVID-19 is dampening the spirits of the retail businesses all over, Amazon’s annual Prime Day gave joy to Small and Medium Businesses (SMBs) and Prime members as it became the best 48-hours sale for SMB sellers.
The Prime Day sale had the highest ever SMB participation with over 91,000 SMBs, artisans, weavers and women entrepreneurs from over 5,900 pin codes being part of it.
Of these, more than 62,000 sellers were from non-metro and Tier-2 and Tier-3 cities across India.
The 48-hour sale event witnessed 31,000 SMB sellers registering their highest sales ever with over 4,000 SMB sellers each registering sales of Rs. 10 lakh or more and 209 SMB sellers becoming crorepatis.
Even artisans and weavers selling their unique handmade collection through Amazon Karigar store witnessed a growth of 6.7X and women entrepreneurs from the Saheli programme witnessed a growth of 2.6X over average day sales.
Similarly, Launchpad programme saw start-up brands registering growth by 2.1X over their average day sales. Besides, there were over a thousand local shops from over 100 cities who made their Prime Day debut, and grew by 2X over average day sales.
Amazon confirmed that over 1 million Prime members shopped from small businesses in the 14-day lead up to Prime Day. Prime members were given access to a series of new launches from 300 top brands and 150 unique products from SMB sellers.
Prime Day 2020 witnessed members from over 97 per cent pin codes of India shopping across categories and more than twice as many customers as compared to the last Prime Day signed up for a Prime membership during the sale period.
Amit Agarwal, SVP and Country Manager, Amazon India, said “This Prime Day was dedicated to our SMB partners, who have been increasingly looking to Amazon to keep their businesses running. We are humbled that we were able to help as this was our biggest Prime Day ever for small businesses – nearly 1 lakh SMB sellers (70 per cent from small towns) received orders from across 97 per cent of India’s pin-codes; Karigar artisans, Saheli women sellers, Launchpad entrepreneurs and Local Shops enjoyed their highest ever day of sales. We are overwhelmed by the response to Prime, with twice as many customers (65 per cent from outside of the top 10 cities) signing up for membership compared to last year, and more members enjoying the benefits of shopping, new product launches and entertainment during the event than ever before.”
Furthermore, Arjun Sood from Dream of Glory Inc., an apparel brand under Launchpad, asserted, “I have witnessed the biggest surge in my entire lifetime of selling on Amazon. Not only it was surprising but a dream fulfilled. We saw jaw dropping numbers on Prime Days and it exceeded our projections by 10X. Focused on Made in India quality and professional and superior supply chain due to Amazon has made me deliver my products to the length and breadth of the country right from Leh Ladakh to Port Blair down south.”