Reebok is releasing its latest collaboration with Chromat after it debuted at the New York Fashion show during Chromat’s SS20 presentation. The Reebok x Chromat Zig Kinetica draws inspiration from deep sea and space exploration.
The collection features bold colours and technical aspects from both realms of inspiration and designer label Chromat has created an upper that is equally functional as it is visually striking.
Along with the vibrant custom upper, the shoe features Reebok’s Zig three-part energy system. The shoe is releasing in three distinct colours: white, solar yellow and vector navy.
For the launch of the collection, a campaign concepted and created in quarantine revolving around living life fully through digital interfaces, has been launched.
Chromat collaborated with Pussykrew, a New York-based Polish CGI artist duo, to create a virtual experience that explores the space between gender, identity and the post-human universe.
The Reebok x Chromat Zig Kinetica has started retailing exclusively through https://shop4reebok.com/ on 1 June in 3 colourways for Rs. 11,999/- in unisex sizing.
Reebok is a pioneering sports good maker that innovates and helps athletes and sports enthusiasts in their journey to fulfill their potential. The American sports giant provides functional designs for running, training, combat, walking, dancing , etc. to top-notch lifestyle products.