Retailers in UK are increasing their e-commerce staff to support the fast growing online sales in the wake of pandemic outbreak.
As per a research by Barclays Corporate Banking white paper, the requirement for staff to handle e-commerce sales operations is still growing with Office of National Statistics (ONS) reporting that £3 in every £10 is now being spent online – showing 1 in 7 UK retailer has created roles.
Over a quarter of the businesses on being questioned, as a part of research, said that the pandemic has helped to transform digital sales into retail sales. For this, almost one-third have improved their website, 32 per cent have expanded capacity to take different payment methods and 26 per cent have got to grips with data analytics for the first time.
The majority of the investment is being done in the home improvement outlets, with 80 per cent mentioning that they were positive about growing revenue from e-commerce sales over the next 3 months.
Moreover, over 1 in 7 businesses are planning to reduce the number of physical outlets they have in urban areas in next 12 months, while a fifth of the respondent said that they will now look at the opening of the high street outlets rather than in city centre locations.
The overall summary of the paper indicates that the confidence of the retail sector is high, with 94 per cent of those surveyed expecting growth opportunities to keep heading upwards, well into next year. It further shows the shift towards a more localised retail model.