SHEIN, a leading fast fashion online brand, has become one of India’s favourite and beloved names among the Millennials within 2 years.
The brand has now touched one million followers on social networking platform, Instagram. And it doesn’t come as a surprise considering its constant marketing efforts and innovative strategies.
To celebrate the occasion and lure the youth, the brand took to the streets of Mumbai with their SHEIN bus carrying young and exuberant dance troupe that performed a unique flash mob at various locations of the city.
The bus made stops at Jai Hind College at 12:30 pm, Bandra Bandstand at 5 pm, Carter Road at 6 pm and finally at Lokhandwala at 7:30 pm. The SHEIN bus also distributed goodies and giveaways to its audiences during the flash mob.
Celebrating 1 million followers on Instagram on 14 February 2020, SHEIN India was overwhelmed by the turnout at each spot where they witnessed an enthusiastic crowd taking pictures of the bus and dancing along with the dance troupe.
SHEIN has also announced a social media hashtag contest titled #MeetSHEIN moment to encourage its consumers and audience to participate and share a picture of the SHEIN bus and post it on Instagram with #HelloSHEIN. Lucky winners will get a chance to win shopping vouchers from the brand.