SHEIN India, the popular e-commerce destination, recently initiated an influencer campaign titled ‘Campus Ambassador’ to generate brand awareness, loyalty and visibility among the consumers.
The campaign also aims to target and engage the young college-going enthusiasts and provide them an opportunity beyond academics to develop the soft skills of communication, marketing and networking.
The Campus Ambassador programme was started in Mumbai with 30 ambassadors in 15 colleges, slowly widening the horizons to Pune, Delhi and Bangalore.
Presently, they have a workforce of 100 ambassadors, who will continue to work for the brand as long as they are students in a college.
The Campus Ambassadors helped SHEIN to promote the sales and discounts within their respective colleges and introduced the brand to them. They were also provided with a special coupon code for their users.
All these ambassadors, with the help of SHEIN, hosted a party for their buyers, in the first week of December and announced their contribution to the brand.
This campaign was solely executed by the Campus Ambassadors both online and offline.
Over 100 parties were held in 4 cities by ambassadors targeting a crowd of 2,000 attendees and generating at least 800 posts with the pointed hashtag.
SHEIN India, reportedly, confirmed that it will initiate more such innovative ideas and engage influencers for their future endeavours.