Start-ups, riding the live commerce wave in India

by Tanya Krishna

20-August-2019  |  14 mins read

Start-ups, riding the live commerce wave in India
Apparel is highest performing category in live commerce.

While India’s total internet user base is continuously growing and is slates to reach 829 million by 2021 from 560.01 million in September 2018, so does the country’s internet exonomy which is expected to double by next year from what it was in 2017.

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