With an aim to revamp the idea of business outfits for Indian women, Thou Lady, an Indian brand offering a range of stylish office wear, was recently launched at WeWork, Gurgaon (India).
Meaning ‘You’ in old English, the label ‘Thou Lady’ intends to give working Indian women the confidence that it’s their brand and to wear curated styles to work. Offering outfits under three different categories, Business Formals, Business Casuals and Fashion Forward, Thou Lady caters to women between 18-45 age group.
Blending the sense of fashion with the conventional office wear, the brand is focused towards providing comfort, style and the formal look in their products. Akansha Rajput, Creative Director, Thou Lady told Apparel Resources, “Most of the office brands available in the market for women are either too dressy or uncomfortable to carry all day long. Nowhere I could find styles that is sleek, casual and yet comfortable at the same time. That’s when I thought of starting Thou Lady.”
Akansha further shares her plans of launching physical stores in future as well. The brand’s range of products include shirts, shorts, blazers, dresses, trousers and tops adorned with embroidery, floral, boho and tropical prints. The products are priced between Rs. 1500 to Rs. 4000.