Trident Group, a multinational producer of home textiles, is anticipated to capture a larger share of the US $ 202 billion home furnishings market, focussing mostly on bed and bath linens. The company established its New York showroom and showcased a wide range of its most recent creations during the renowned NY Home Fashion Market Week.
With 62 per cent of its income derived from exports and 39 per cent from the US market, Trident is actively investing in its manufacturing capacity and environmental initiatives. The company has updated its production facilities with significant capital expenditures and has collaborated with Green Story to do life cycle assessments.
According to Julie McKenzie, CEO of Trident US, “We are excited to present our newest collections at Market Week, which highlight our dedication to sustainability, innovation, and customer satisfaction.”
Trident showcased bedding and bathroom lines that combine traditional craftsmanship, contemporary style and ecological innovation during their Market Week presentation, which had the theme “By the Fireplace.” Along with showcasing a portfolio of internal brands created to cater to the changing demands of various client categories, the event also signalled Trident’s entry into the brand creation space. Among the featured brands were Terrace & Co., which satisfied consumer desire for cotton cultivated in the United States and design features inspired by nature, and Ecru Collective, which embodied the trend of casual luxury.
