Indian cricketer Virat Kohli has launched his first kidswear collection in association with global sportswear brand Puma.
Serving the new generation of fitness enthusiasts, Pume One8 Kids introduces athleisurewear for boys in the age group of 4 to 14 years.
What’s unique is that the collection is designed by none other than Virat Kohli himself.
The collection, which has been developed to encourage the youngsters to lead an active lifestyle, includes a wide range of sneakers, tees, shorts, active pants and accessories like backpack and beanie.
The merchandise demonstrates his bold and dynamic personality with colours and silhouettes that reflect his personal style.
Launching the collection, Virat Kohli said, “Sport holds a very important place in my life. It has helped me become who I am today. I urge every parent to encourage their children to play more and remain physically fit. It is fun, relieves stress and helps them stay healthy.”
The Indian cricket captain then added “The launch of the kid’s collection is my way of calling out to our future generations, because feeling fit and looking active is a simple step towards leading a more active lifestyle.”
Abhishek Ganguly, Managing Director, PUMA India, maintained, “Virat is a great inspiration and role model for children. Ever since we launched the Puma One8 collection, we had many kids come to our stores eager to buy merchandise designed by him. We are thrilled to extend our range to all his young fans. Kids is a key category for Puma. With this launch, we look to further build this segment and enhance the collection for our younger consumers.”
Virat Kohli’s exclusive One8 collection will be available at Puma stores across the country and also on its website.