With this partnership the brand prepares to launch its high-decibel festive campaign that beautifully merges the warmth of festivities with the spirit of modernity. The campaign talks about every festival having a story that is synonymous to the story of women.
Speaking about the association, Anushka Sharma said, “I am happy to be a part of the W for Woman family as a brand ambassador. The brand’s ideology resonates with my beliefs and values. The brand celebrates the essence of every woman, her unique story, her convictions, her beliefs, her challenges and her wins. To me, W for Woman is the embodiment of a thinking woman’s brand, reflecting the modern woman who embraces her roots — a woman who is truly Indian at heart and global in her outlook.”
Anant Daga, MD, TCNS Clothing Co. Ltd., said, “Anushka’s vibrant persona and strong individuality perfectly complement the essence of the brand. Anushka epitomises the inspiring and accomplished modern woman, seamlessly transitioning through diverse roles, embodying the true spirit of the W woman. Our festive range, unveiled alongside this campaign, takes on a fresh identity- an all-new avatar. We are excited to have Anushka on board as the W woman.”
TCNS is one of India’s leading women’s branded apparel companies as it has 616 EBOs, strong presence in 2300+ large format store outlets and 1098 multi-brand outlets across India.