Part of the Aditya Birla Group, and one of the largest global manmade cellulosic fibre (MMCF) producers, Birla Cellulose has won ‘National Innovative and Sustainable Supply Chain Awards’ by UN Global Compact Network India.
This is first edition of the award.
Notably, Birla Cellulose is prioritising the increased use of alternate feedstock like textile waste and is committed to accelerate innovations that are aligned with UN SDGs 2030.
In a statement, Birla Cellulose informed that the case study presented by the company – Liva Reviva by Birla Cellulose & Fully Traceable Circular Global Fashion Supply Chains – was awarded for innovation in recycled and circular fibre made with pre-consumer fabric waste and end-to-end ‘live’ supply chain transparency and traceability through its unique blockchain-based platform GreenTrack™.
Through simple scan of QR code end-to-end sustainability journey is visible to consumers, which helps them make an informed purchase decision.
This case study solves two unique challenges: mounting textile waste which is either incinerated or landfilled due to lack of recycling technologies, and lack of transparency/traceability in the scattered, complex and long fashion supply chains.
Dilip Gaur, Business Director of Birla Cellulose and MD, Grasim Industries, said, “We are proud to be recognised for our innovative Next Generation solution for upcycling the textile waste, reducing the pressure on virgin materials and establishing transparency in complex fashion value chain. These efforts are aligned to our prioritised UN SDG goals and dedicated to building circular business models which are based on partnerships that add value to stakeholders, people and planet.”