16 retail fashion brands have come together and signed Su.Re (sustainability resolution) project in their endeavour to commit to sustainability.
The project was launched yesterday, in association with the UN, by Textile Minister Smriti Irani at Lakme Fashion Week Winter/Festive 2019, Mumbai.
What’s its all about!
Retail fashion biggies like Westside, Spykar, Shoppers Stop, fbb, House of Anita Dongre, Trends and many others have signed the project that aims to develop sustainable sourcing policy for consistently prioritising and using certified raw materials that have a positive effect on the environment.
At the launch of the project, Smriti Irani said “Never before in a population, our size has voluntarily driven the retail force of India and fashion elite along with the Government to come together on one platform. That this has happened voluntarily makes me proud.”
She further stated “This year, we are celebrating the 150th birthday of Mahatma Gandhi. He said to the world, ‘be the change you want to be’. And today, the resolution on sustainability is reflective of that very thought of the Mahatma.”
The minister said that sustainability remains the 4th criteria for 57 per cent of consumers of apparel and design sector.
“Su.Re makes not only responsible business but also smart business and will affect as much as Rs. 30,000 crore in the market,” she added.
Feeling elated with a sense of pride, Jaspreet Chandok, Vice President and Head of Fashion, IMG Reliance, said “This is a true confluence of what we want to stand for in fashion in the country which is a melting point of ideas that brings transformational change. Today is a major step towards that change with the launch of Su.Re which is the first and the largest initiative by the fashion industry.”
Notably, the project was launched by Ministry of Textile, IMG Reliance and Clothing Manufacturers Association of India (CMAI).